Digital Marketing

About the course

• Why learn Digital Marketing?

  Digital Marketing can be a great way to supplement your existing skillset and grow your career. Below are some benefits:

  • Easy to start a career
  • High demand for Digital marketing professionals which results in better pay
  • Rapid Career Growth
  • Recession-Proof Job
• Reasons to switch your career to Digital Marketing
  • Increased Job Opportunities: Digital marketing is becoming an increasingly in-demand field, with job opportunities opening up across industries. This means that if you switch to a career in digital marketing, you will be more likely to find a job that fits your qualifications and interests.
  • Higher Salaries: Digital marketing is a highly competitive field and salaries are often higher than in other fields. This makes digital marketing an attractive option for those looking to boost their income.
  • Variety of Skills: Digital marketing requires a variety of skills, including SEO, content writing, analytics, and more. This means that those switching to a career in digital marketing will have the opportunity to learn and develop new skills.
  • Flexibility: Many digital marketing jobs offer more flexibility than traditional jobs, allowing you to work from home or remotely. This makes it easier for those with other commitments, such as family or travel, to work in digital marketing.
  • Opportunity to Make a Difference: Digital marketing is an ever-evolving field, and those who work in it have the chance to shape the future of the industry and make a real difference.
  • No College Degree Required to become expert.
  • Flexible career options with same skills you develop.
• What skills will I learn?

  Below are just some of the high valued skills you will develop:

  1. Analytics
  2. Content writing
  3. Copy writing
  4. Web design
  5. Search Engine Optimisation
  6. Product / UX (User Experience Design)
• What salary / pay scale can I expect for a job in this industry?

  According to the most recent data from PayScale:

  Career Path	Expected Salary per year
  Content Strategist/Creator	£37,973
  Digital Marketing Manager	£40,000
  Social Media Manager	£31,470
  Digital Marketing analyst	£35,159

• Is there a demand for Digital Marketers?

  

  According to a survey conducted by the Association of Online Publishers (AOP) in 2021, the demand for digital marketing services in the UK continues to rise, with 61% of companies using digital marketing services to reach new customers, and 90% of companies using digital marketing services to retain existing customers. Additionally, the survey found that the majority of companies (73%) increased their digital marketing budgets in the last two years, and 87% plan to increase their digital marketing spend in the next five years.

• Who is it for and how can we support you?

  The course is for:

  • someone keen to enter the digital sector
  • anyone looking to change careers into digital domain, or to establish foundations for Digital skills
  • established technology professionals looking to advance
  • an entrepreneur with a business or product idea that needs some basic understanding of Digital Marketing to assess the viability of their idea

   

  Support from the team at Runshaw:

  • No additional cost for online/offline support
  • Learn Key concepts from basic to advance
  • Lab sessions to gain hands-on expertise
  • Industry Recognised Certificate on completion
  • Free consultation on career progress